Lusekelo Amani Christina Higgins credibly presents the situation of English in East Africa as scrutinized from four areas, which she investigated in the field: the newspaper journalism, annual beauty pageants for young women, the hip hop music of the youth, and advertisements. For me, as a Tanzanian, it has been a pleasure to review a book that illuminatingly documents the language situation, the cultural conceptualization and the localization of English that is taking place in the multilingual society in Tanzania. Kenia Kenya Sheng Tansania Tanzania african english sociolinguistics 420 periodical academic journal 2009 6 2009 1860-7462 urn:nbn:de:0009-10-20890 http://nbn-resolving.de/urn:nbn:de:0009-10-20890 lusekelo2009